The dilemma facing export xieqi increased breakthrough solutions

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With the recent difficulties faced export xieqi intensifies, Zhejiang, Fujian, Guangdong, and several large shoes production base is appropriate to guarantee losses this year on the basis of a breakthrough development strategies.
All major production base of the shoes are common xieqi faced with several problems, can be summarized as the following:
1, the cost pressure rise xieqi
As a result of major overseas markets are the shoes, so the shoe production base in the coastal provinces and urban development. But with the recent coastal provinces and cities, real estate development, land-scarce, personnel costs, promotion, advertising, increase the health of a number of issues to bring regional development of the footwear industry.
2, product structure imbalance, the lack of the ability of independent innovation
Isomorphic phenomenon serious products, lack of differentiated products. Basic about someone else's product to imitated "revision", there is no real "development", resulting in the production of products in the style, materials, grade, objectives, market case, but the majority are concentrated in low shoes production, resulting in serious surplus of low-grade products.
With China's accession to the WTO, the strengthening of intellectual property protection, enterprise technology innovation by imitation barrier for increasing in intellectual property disputes and to make costs soar. Therefore, imitation and innovation is necessary, but innovation is more important, lack of independent innovation capacity of enterprises will never become an industry leader. air jordan 11
Less than 3, brand awareness
Most of the output in the same amount of money to xieqi tens of millions of dollars, the annual output of 100 million yuan of few. National shoe only six "China famous trademark", most enterprises do not have their own trademarks and firm, mainly for foreign and domestic manufacture other xieqi provides and OEM Service in the market competition is very passive.
4. main face foreign markets
Since most footwear mainly for other foreign and domestic manufacture and xieqi providing OEM services, or carry out overseas trade. With the financial crisis, some foreign country anti-dumping policy, export-oriented shoe had a loss. air jordan 12Cheap Jordans

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With the recent difficulties faced export xieqi intensifies, Zhejiang, Fujian, Guangdong, and several large shoes production base is appropriate to guarantee losses this year on the basis of a breakthrough development strategies.

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