Rise of Affiliate Marketing Programs in India

India, one of the fastest growing economies in the world, has finally started realizing its immense potential in the affiliate marketing industry. Until a year or two ago, affiliate marketing in India was sluggish. There was no concrete direction to the progress. Growth was stifled due to lack of awareness about affiliate marketing, lack of merchants and most importantly the reluctance of Indians to enter into transactions online.

In recent times though, a lot has changed for the better. The biggest change has been the attitude and the outlook of the urban masses towards online shopping and online transactions. A lot of affiliate marketing companies have set up shop in India. Global marketing stalwarts such as DGM and Shoogloo were the pioneers in the Indian industry. A host of other programs such as Payoffers, Vcommission, Affiliate Curry, Rupiz Affiliates have made their presence felt in the market. With the growth in programs, the number of merchants available for the publishers have also increased manifold. Most of the merchants belong to the travel, banking and health sectors. Sites such as makemytrip, yatra, cleartrip run hugely successful affiliate programs in India. A complete list of affiliate marketing programs in India can be found in the resource box.

One of the biggest questions that publishers in India face is – where do I start? There aren’t many resources that provide knowledge and assistance regarding affiliate marketing in India. But slowly and surely, this scene is changing as well. A famous UK affiliate forum affiliates4u has recently opened an India-centric forum. Individual blogs such as affiliatetips.in provide invaluable inputs and give updates regarding the affiliate scene in the country.

Affiliate marketing relies heavily on traffic and for a country of more than a billion people, the possibilities are endless. With broadband penetration rising exponentially and incomes rising steadily, the time is ripe for both merchants and marketers alike to step up their efforts towards affiliate marketing. Indian marketing programs and marketers have a lot to learn in terms of technologies and strategies which are specific to affiliate marketing. But, we’re off to a healthy start and affiliate marketing will only go from strength to strength.

Article Source: http://www.gamblingarticlessite.net

Affiliate Tips India is a pioneering site giving detailed commentary on the state of affiliate marketing in India. It's most popular attraction is the huge list of affiliate programs in India. It is considered as one the prime resources on the affiliate marketing scene in India.

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