Parable of the Sower: Can it Really Instruct Us an Example in Selling?

The Bible parables can explain to us insights which we can be appropriate for our Christian business. A story which is well-liked among network marketers, for example, is the Parable of the Sower.

It was Jim Rohn who popularized the use of this parable in that business. In Mark 4:1-20 we read how a sower scatters seed on a alleyway, on rocky soil, among thorns, and on first-class soil. Only the seed that fell on superior ground grew, yielding thirty, sixty, and a hundredfold.

The parable definitely pertains to the Gospel and how various people accept and apply it in their lives. But some folks folks draw on the story in instructing how prospecting should be accomplished. For them, selling or marketing is a numbers game. You ought to approach a number of individuals so that even if just few would answer, you should be okey. Please consider that in the story, 75% of the seeds seemed to be wasted.

An article on direct marketing I read in fact put it this way - "By unthinkingly mailing out a pre-set number of postcards every day, you will not fail to receive sign-ups! Those individuals who over-analyze…who insist on having absolute control over all of the factors of direct marketing - will at all times fail."

But is prospecting in fact a numbers game?

To a certain degree, all of us play the numbers game in marketing. Yet, it is not accurate to imagine that if you get in touch with more prospects you will obtain more business. It doesn't' matter how many prospects you contact. It matters how you see the right prospects.

Would you rather get in touch with ten prospects and receive one sale, or get in touch with one prospect and get one sale? To be sure, it never feels great to have nine prospects declare no.

As a result, prospecting is a productivity game, not a numbers game. And to get the most out of your prospecting efficiency you must change the traditional "more is better" quantity concept with a "less is better" quality concept.
Lucrative, well-organized prospecting necessitates that you realize that your prospects will become clients who are either time abusers or time wasters. They can be classified in one of the following four categories:

1) Low profit/high maintenance

2) High profit/high maintenance

3) Low profit/low maintenance

4) High profit/low maintenance

Prospect types 3 and 4 are clearly the kind of people you desire to do enterprise with on a regular basis.

One of the important rules in marketing is "Seek not to convert. Seek the converted."

In his unforgettable Scientific Advertising book, Claude Hopkins wrote:

"Many things are possible in advertising which are too costly to attempt...e.g., changing people's habit is very expensive. To sell shaving soap to the peasants of Russia one would first need to change their beard-wearing habits."

So, can we really apply the Parable of the Sower to Marketing? Yes, but for a reason different from what old mentors used to teach. The Bible, our Christian business guide, shares that not all prospects are first-rate prospects and as intelligent entrepreneurs, we should aim for the correct prospects.

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Jose Anajero invites business owners and internet entrepreneurs to visit the blog Christian Business in the Internet Age. Find Your Purpose. Fulfill God's Plan. Achieve Financial Freedom.

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