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Have you ever felt as a new network marketer or online entrepreneur that you had to “fake it till you make it”? This is so relevant to the industry of online business. When we start a business, often without any expertise or experience, we have to jump in with both feet, begin marketing our business, brand ourselves, communicate with prospects and mentor new partners while we’re still getting quite closely mentored ourselves. And you then get told you need to be a leader to succeed! That leadership is expressed in the way that we brand and present ourselves, how we convey what we've got to provide, and the way that we demonstrate our strengths. Though we must embrace the leadership that is necessary to tackle this fairly challenging process, it may be hard to know what to exhibit, and how to share what we have. It can even create some internal conflict when it comes to our integrity and the feeling that we must fake some of the abilities or knowledge that we lack but feel are required to be successful. What if as opposed to ‘faking it till we make it' we could start ‘flaunting it till we make it’? Flaunting what? Let’s see how this could work… We have to concentrate on what we have. It is the absolute best, and in fact the only place to begin as a mentor, a teacher and a leader. When we concentrate on what we do have, especially when we begin in anything that we don’t have expertise or experience in, then we are able to really recognise the personal attributes that we have that can really be much more valuable than knowledge itself or specialised abilities. For example, when you don’t know something, but you see that you are resourceful, and you feel strongly empowered by your resourcefulness or the other materials and tools that are available to you, then the knowledge is really there for you to convey, when you finally go and get it. Have you ever felt empowered by gaining access to resources? I certainly have in my business community, in our network marketing industry, and via the internet in general. I don’t have to know everything today because I’ll go get what I need as a need it. And again, I'm confident in my resourcefulness, initiative, and leadership. Once you decide to be a leader, because it has a valuable part in achieving your ambitions, then the more that you need to learn about it and develop your skills. But the essential thing here is that you should not wait until you have been in this industry 2, 5, 10 or 20 years before taking action as a leader! And you don’t even need to fake a thing! What you'll do is in fact flaunt the individual characteristics which you develop which are in line with being a leader, and flaunt every new knowledge or skill you acquire, as you learn it! And this doesn’t only apply to leadership, it works for everything else. Some people have amazing positive energy, some people actually do have profound expertise on a particular subject, some people are great teachers, some people are very technically capable, some people are inspiring story-tellers, some people are skillful communicators, some people are great entertainers, some people are strong marketers. And what all these people do is harness their strengths, flaunt their best attributes, and increase their overall perceived value out there by exhibiting their most precious assets. If you have heard of the concept of abundant vs a scarcity mindset, you will know what I mean. It’s about focusing on what we have and what we can offer instead of what we don’t have or can’t do. It really works for leadership as a whole, for attraction marketing and personal branding, and for running your business with integrity. If you happen to assess what other successful people are doing, you will see that they truly concentrate on showing their best personal assets, and you won’t see much of what they can’t achieve. That makes sense right? But the main thing I wanted to stress here is that, obviously nobody flaunts what they don’t have or cannot do, but many people actually don’t flaunt what they DO have. And everybody has something to flaunt, even as a newbie in anything, even when it’s just flaunting knowledge, leadership, courage, passion, inspiration or other personal strengths or attributes. As we brand ourselves, we must flaunt it till we make it. Flaunt our greatest self, our growing self. And in the process of making it, what we are able to flaunt will grow, and become more defined as we build our own assets and areas of influence and expertise. We can still build a strong personal brand and attract people to us by remaining in our integrity, and not making a false pretense that we’re some guru that we’re not. We do that by just sharing our best assets and increasing the perceived value of our leadership, and by sharing our growth and adding on the list of things that we can flaunt as we grow as an individual, as an entrepreneur, as a marketer, and as a networker. So how will you shape your personal branding and grow your leadership with integrity? Have you identified your best assets? Do you think you're flaunting today what you already have and demonstrating the true value which is attached to that? Please do write a comment, and if you enjoyed this post, share it!
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Justine Simard is an online business and network marketing coach. To learn from Justine Simard and tap into the most powerful and profitable marketing systems and online business industry, visit Online Business Opportunity. Also visit Justine Simard's Official Blog for Internet Business Resources, marketing training, personal growth strategies and inspiration for online entrepreneurs.
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