How to Write Email

Marketing, according to Perry Marshall, is far more formulaic, than creative. You can sell with tested formulas that work again and again. Anyone can become very skilled at sales, marketing, and even advertising, once they be trained the core principles and formulas.

This also means you can take templates and examples that other people have applied and with no trouble modify them to fit your product or service. You need not, and in fact should not, re-invent the wheel. What worked then still works now because human nature has not altered and never will.

In copywriting, the foremost formula is AIDA (Attention, Interest, Desire, Action). It recommends that each successful copy must attract Attention, rouse Interest, incite Desire, and present a forceful call for Action. If any of these elements are not there from your copy, your message will fail.

Let's examine each element when creating an email:

Attention

What's the beneficial promise your subject line has made to the reader? Is it forceful, or undoubtedly dismissible?

Interest

Continue the energy going with your opening, and carry on the agreement you made to hold their attention

Desire

Creating desire all depends on your objective for the email. Is it to make the reader to a sales page? Read your blog post? Call you?

Report a story that causes something to stir within the reader. Make them covet to take…

Action

Creating a desire for action is not enough. You've got to definitely ask or tell the reader what to do next, and also compose the call to action as compelling as possible, in order to reach maximum response.

As the popular KISS principle says - Keep it Simple, Smart!

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