HealthAmerica Health Insurance has a new Regional President

Harrisburg, Pa. – February 2, 2009 – HealthAmerica today announced that David P. Crosby has been appointed regional president, central Pennsylvania region, effective February 2, 2009. He will have responsibility for all marketing, sales, account management, medical management initiatives, as well as for government programs and provider contracting and servicing.

Prior to joining HealthAmerica, Crosby served as president and chief executive officer of HealthPlus of Michigan, a position he held for the past five years. Crosby joined HealthPlus in 2000 as vice president of sales and marketing. He has worked in the health industry for 25 years.

“We believe David’s wisdom and industry experience will bring extra depth and broad industry perspective to the services we offer, and we are very pleased he joined our team,” said Hassan S. Rifaat, Coventry Health Care senior vice president. “David is a results-oriented leader with a strong focus on profitable growth, customer service and innovation. Our members, employer customers and providers in central Pennsylvania will all benefit from his leadership.”

Under Crosby’s leadership, HealthPlus of Michigan increased its service membership by more than 20,000 people and expanded services with programs such as Healthy Solutions, a program that rewards people for leading healthier life styles with a lower insurance copay. In addition, the company increased participation in the Medicare, Medicaid and MIChild programs.

A graduate of Canisius College in Buffalo, New York, Crosby has a master’s degree in Business Administration from the State University of New York at Buffalo.

About HealthAmerica
For over 33 years, HealthAmerica has provided health benefit solutions to employers across Pennsylvania. HealthAmerica offers a broad range of traditional and consumer-directed health insurance products, including managed care, consumer directed plans, self-funded, Medicare, indemnity, nongroup. Serving 12,000 businesses and over 660,000 members in Pennsylvania and Ohio as of December 31, 2007, HealthAmerica offers progressive medical management, innovative wellness programs, and statewide and national provider networks.

Its HMO and POS products have an “Excellent” accreditation by the National Committee for Quality Assurance. HealthAmerica’s HMO, POS, and Medicare Advantage plans were ranked among the nation’s top 20 best commercial and Medicare health plans in 2008 according to a joint ranking by U.S.News & World Report and the NCQA. HealthAmerica and HealthAmerica Advantra have ranked as one of the top 50 best health plans in the U.S. News/NCQA “America’s Best Health Plans” list every year since 2005. HealthAmerica has corporate offices in Pittsburgh and Harrisburg, Pennsylvania, and employs over 2,300 people in the commonwealth.

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