Graff, The location of Some of the Most sought after Luxury Diamonds

The House of Graff?, this name is well known throughout the world as being the place to find a few of the very best luxury jewels in the world. A reputation connected with luxury and the rare and attractive things in everyday life. It invokes ideas of excellence, of artisanship unlike any when it comes to diamonds from the very best quality.

Graff is one of the very best diamond corporations, generating luxury refined diamonds from mines all across the globe which have been rough sourced. Based in Johannesburg, South Africa, Graff have over 300 gurus taking care of a team, polishing tens of thousands of luxury diamonds, each is unique, from the diamond itself, that has been flawlessly cut, to the hand finished brilliant item of jewellery.

Laurence Graff, branded the "King of Diamonds" had a love of diamonds from a very young age. In his own words he "was born to be among diamonds", born in London he worked amongst the "Hatton Garden" district and very soon began making pieces of his own which were called "outstanding". When Graff got to 24, he had a couple of of his or her own jewellery shops in London and commenced travelling worldwide building up his clientele. On reaching 30 years old, Graff had some of the richest individuals in Britain as clientele and was famous for being the largest supplier of luxury jewellery in Britain.

Graff was the initial jeweller to be given the Queens Award to Industry and Export in 1973; an accolade that he would secure again on three different occasions. Also in the same year Graff opened his initial store in one of Londons most exclusive of destinations, Knightsbridge.

There was clearly no turning back and because the Graff dynasty matured, a new era began with the beginning of the flagship store in New Bond Street. Luxury retailers then followed in Monte Carlo and The big apple, and others.

Presently Graff have over 300 stores in places all over the world. Laurence Graff has held some of the world`s very best and many valued luxury diamonds in the palm of his hand this includes, "The Emperor Maximillian", "The Windsor Diamonds" and also the "Hope of Africa".

In 2008, Graff obtained that which was in those days one of many worlds most precious diamonds, the exceptional "Wittelsbach diamond", at 31.06 carats it is an internally exquisite, natural fancy blue diamond. After purchasing the luxury diamond Graff set about re-polishing the gemstone, allowing it to achieve its full potential.

Diamonds certainly are a girls best friend whether blonde, brunette, black or brown, and Graff diamonds are a few of one of the most wonderful in the world, they're diamonds which are eternally.

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Mary is an Expert Author when it comes to the very best in luxury and VERYBEST.COM www.verybest.com/awards/">awards.

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