First-rate out-of-doors living through Deodon

The theory for the luxury living of Dedon began in an exceedingly unusual way. Right after an incident on the field Bobby Dekeyser,goal keeper for Bayern Munich Soccer Club, made a decision to leave sports. He made the decision that he would follow his fantasy of turning into an entrepreneur. There in the hospital bed Dedon started life. Dekeyser had a vision when starting out. To produce one of the most appealing company on earth also to have some fun doing so. For Dedon`s customers, a desirable company is one that gives them motivation through hand made luxury products of excellent quality. For the individuals throughout the world who work for the organization it was constructing the place to go to work each day.

By 2005 Dedon were identified worldwide for creating many of the finest homemade outdoor furniture. Dedon accumulated a lot of prestigious awards for futuristic and luxury designs and people waited in line to acquire their hands on products. Their exclusive furniture has become sold in over 80 countries throughout the world and Dedon always expand. Dedon have several innovative designs behind them and a lot of signature pieces. The luxurious "Orbit" is among the most most well-known around the world. A futuristic design that redefined the very idea of furniture, there is a massive waiting list for any Orbit design when it was released, with Brad Pitt being among the many looking forward to their order. In 2010 Dedon were 20 years old and unveiled a groundbreaking campaign ad with the help of one of many fashion photographers Bruce Weber. The campaign entitled "Coming Home" is bold and big and combines 20 models, many having worked with Weber on fashion shoots. The ad is not like any seen before and involves an incredible range of anything from dogs and birds to donkeys and butterflies. At the center of the ad is a fantastic open air tree house built around a tree chosen by Weber. The tree house features four platforms, that hold a selection of Dedon`s unique luxury designs. The setting is surreal, with the ad showing 20 scenes from everyday activity, including sunbathing, sleeping and enjoying a supper party. The content the ad puts across is the fact that wherever you are, you are at home with Dedon.

From the beginning of the company to these days Dedon have always had core values. Passion, fineness and energy supply played part within the success of Dedon. The backbone of the company is definitely challenge.

The fact that Dedon have consistently had a non-hierarchical approach to organization has allowed the business to flourish with each employee having their own responsibilities and working together as you.

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