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The short answer is: YES! Not convinced yet? Alright then, here are three of the reasons why I believe that having a blog on your website will or can help your search engine optimization as well as ranking. 1) More pages = more content = more keyword density Obviously, the more often that you publish blog posts, the more content your website will contain. This gives you more opportunities to devour your keywords as well as key phrases. One single might think then that simply adding more pages or more instructions to your existing website will as well as add to SEO, but this is not the identical as having a blog. Blogging keeps your content organized into manageable "doses," whereas simply adding pages or content to your website can make it overwhelming, unattractive and less user-friendly than before. 2) Internal links Blogging provides an excellent form to create internal links - by linking related posts to each other and by linking your keywords to other posts on your blog. Internal links are a very good shape to strengthen your website's search engine optimization as well as ranking for your keywords. 3) Link building opportunities An important part of blogging is networking with other bloggers - by visiting their blogs and leaving comments. Different bloggers allow you to add a link back to your website when you comment, and sometimes you can as well as leave a link to your most recent post (using the CommentLuv plug in). As long as the blog is a DoFollow blog, these links back to your posts and pages can really add up until you have a significant number of backlinks, which are an important factor in search engine ranking. If you comment on high-ranked blogs plus are able to leave a link back to your site, this can also raise your website's SEO. Just be sure that your comments are relevant and well-thought-out. On a (sort of) several note here, another thing I desire to mention is: be careful that your search engine optimization efforts are meant for a specific reason. Think concerning why you fancy your website to show up better in search engines (is it to gain more traffic? make more sales?) and then make certain that your SEO efforts reflect that goal. I don't think it is worth simply trying to boost your website's SEO if you are not certain why you are doing it. First, try to define the goal of your site, then choose a few keywords and key phrases that you think will bring the suitable type of traffic to your site, and then optimize your site to attract that traffic. Unless you are attracting the right visitors to your site, your efforts will be in vain. So, don't waste your time - think concerning why you are improving your SEO before you start doing it. Once your site is optimized for your particular keywords or key phrases, make certain to monitor your website traffic using Google analytics to see how your site is doing. Are people finding your site using your keywords? Do those visitors spend time on your site or carry out they leave suitable away? By keeping an eye on how your site is getting traffic also how your visitors are interacting with your site, you can discover a pretty good idea of what is working plus what is not. This allows you to make improvements where necessary - whether it be: changing your keywords, using more specific keywords, writing more relevant content, etc.
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