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Electronic news media vs Print media, battle contues

By: 3Way Marketing

Aggregation of news, in its purest form is crawling news headlines and presenting them for consumers to read through. In the old days, this was a preserve of desktop news readers that consumers would download from the net and load rss feed links to consume.

How far we have come in today's word

With the ever increasing move away from desktop-centric information consumption to a more web-based setup, more and more people are striking the uninstall key on their newsreader software! Subsequently, they are switching to internet based services like Google news and other systems that crawl the internet 24 hours day every day, constantly accumulating news, images, videos and other media intended for display on a central platform.
IN recent years, of course, as a reaction, the print media has tried to get in on the game by moving its operations to the internet to counter the growing popularity of aggregators... not an effortless job in view of the fact that aggregators have the advantage of having multiple headlines from multiple sources..meaning the user has a virtual one-stop superstore for news and current affairs updates.

Enter the iPhone and the iPad…
As if there weren’t enough problems for the print media and desktop software…Steve Jobs decided to add to the heap and introduced the iPhone and iPad, and now, not only can news be read online by the use of laptop as well as PC…anyone with an iPhone, and in fact, any web-enabled cell mobile phone can read the latest items on the go!
In the foreseeable future, this writer can see news being delivered to glasses, eyeglasses, probably even in 3-D! Or delivered to watches in a steady flow, possibly with geo-targeted news. Which actually brings to mind Twitter.

That new kid on the block has pretty much turned the business on its head. Now people, themselves, make the news and distribute and share in the definitive newsreader: live updates..as they transpire. If the past is anything to go by, twitter will grow and grow, and if the winds of change continue blowing in its favor, we may just see the new model for information dissemination: decentralized, public and free.

Where will Google and the print media be then? Now there's a poser!

Article Source: http://www.gamblingarticlessite.net

P. Lawrence is a zimbabwe situation expert based in Harare

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