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I think it goes without saying that I have some rather strong opinions when it comes to the value of blog design. To be taught my reasons meant for doing so, we have to first look at the concept of BRAND, then at the importance of layout. First, a BRAND is not a logo. It's not a company's letter head, nor is it a sign on a door. A company's brand exists in the minds of its staff, customers, suppliers, also prospects. It's the sum of the experiences one has with a company, and the expectation that sure events or experiences will be met. A blog is a hugely powerful branding tool. If branding is important to your company, care must be taken to ensure your blog and your brand jive. Failing to do so can seriously jeopardize your existing efforts. Why? Reading plus responding to blogs is a very personal experience. It's intimate in a method that reading a newspaper ad isn't. It's an ongoing experience, reinforced time as well as again. So design is important from a brand perspective. But its and important from a communication perspective. Non-verbal communications play a massive part of face to face or voice to voice conversations. In print or on the web, its up to a layout designer to interpret as well as support a writer's intentions This is challenging enough to perform in a magazine with a month-long lead time. Trying to accomplish the identical thing on an ever changing blog is hard. But not impossible. Your investment with your business blog will be significant, if not in cash then in time. Investing in a good design shows the world that you are serious about your content and serious about your business. Design is ultimately concerning the method something works, not regarding how it looks. The look is part of the package, but is certainly not the whole. The profound majority of your site's significance will come from its content. With your specific goals in mind, you fancy to determine the content hierarchy. * What will go at the greatest of the page? * What gets secondary billing? * What can you perform expose archived content? * What can you perform to lead your reader to your desired outcome? As a blog designer, a lot of my time is spent working out these details. They're never the same twice, as no two sites have same reasons for being. There are numerous design options available to you. These range from complete custom design to pre-completed templates to some combination of the two. Having a professional blog designed will run somewhere between $1500 plus $5000. Don't discover me wrong. 1 can achieve blogging greatness without spending a penny. In my experience, a number of business bloggers start out with one single of the hosted options. After determining that blogging makes sense for them, several make the reposition to a professionally designed site. Frankly, this makes a lot of sense. Assuming you do 1 easy thing proper off the bat. Devour your own domain name. You don't want to locate stuck with a subdomain from your blogging provider. It will make moving your blog later a pain in the rear if you fail to do this now. There are all kinds of other pros to having your own domain name. But this 1 alone is worth it.
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