Christian Enterprise: Teachings from Rick Warren's Purpose Driven Church

Few years ago when I was beginning my business journey, my pal inquited from me who's my model in marketing. My immediate reply was - Rick Warren.

Pastor Rick Warren is widely highly praised as highly entrepreneurial. Being a pastor of one of the largest evangelical churches in America, his management intelligence is well recognized. Some people say that if Rick Warren was in the world of business, he would be eligible as a Chief executive of a Fortune 500 business.

His well known book Purpose Driven Church is now a standard management book; an endorsed reading for Bank of America executives.

Whatever you think of Warren or theology, he has discerned a consumer need out there and is adept how to fill it.

Assuming we replace the word "business" for "church" we can pick up some management insights from his book Purpose Driven Church. Here are some of them:

* Don't attempt to make your enterprise grow. Rather, exert an effort to make your enterprise healthy since if it's healthy, it will expand effortlessly.

* Don't be frightened to make it up as you go along. Warren quotes Mark Twain, who once said: "I knew a man who grabbed a cat by the tail and learned 40% more about cats than the man who didn't." A strong marketing is one that attempts many stuff that don't function well and has the scars to demonstrate it.

* Don't fence yourself in pricey infrastructure. For the initial 15 years of their church's existence, they used 79 different facilities --- schools, bank buildings, recreation halls, theater houses, restaurants, large houses, even a 2,300-seat tent. It was only in 1995 when the church had developed to 10,000 attendees that they constructed their own building. "The shoe must never tell the foot how big it can grow," he declares.

* Sell big! "I've discovered that challenging people to a serious commitment actually attracts people rather than repels them", says Warren. "The greater commitment we ask for, the greater response we get."

* Trust and devotion won't sweep away lack of skill and technology. Remarkable words from a pastor but how spot on. "One of my favorite verses," Warren says, "is Ecclesiastes 10:10: 'If the ax is dull and its edge unsharpened, more strength is needed, but skill will bring success.'"

* Benefit from others' successes. "Anytime I see a program working in another church [business], I try to extract the principle behind it and apply it in our church. I'm very grateful for the models that have helped me. I learned a long time ago that I don't have to originate everything for it to work."

* Never commence a new enterprise without first selecting someone to be in charge of it. "If no leader emerged, we would wait on God's timing before beginning a ministry," says Warren.

* Purpose not only defines what your enterprise must do, it marks out what it ought not to do. "The secret to effectiveness is to know what really counts. Then do what really counts."

* No other need precede the object of your marketing. "Plans, programs and personalities don't last," says Warren. Only target lasts. It can renovate your business, too. "Nothing will revive a discouraged church [business] faster than rediscovering its purpose."

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Jose Anajero invites Christian business owners and internet entrepreneurs to visit the blog Christian Business in the Internet Age. Find Your Purpose. Fulfill God's Plan. Achieve Financial Freedom.

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