Bogner, Luxury Regarding Sports And Latest in fashion

Should you have a real love for both sporting activities and fad then Bogner sportswear is the ideal place to shop. The brand name has stuck with the idea of bringing sports and fad together for over 75 years. The brand name began in 1932 in a small but committed way in a back yard in Munich. The brand name has become known around the world and has been the inspiration for some of the very best names in pavement right now. Today the business has a global reputation.

The brand name was the brainchild of Willy Bogner, a sportsman who celebrated success as one of the very best cross country skiers and jumpers with 11 German championship titles to his name. Due to his international sporting career Willy did a great deal of travelling and in 1921 he began a business importing skis along with accessories. Willy Bogner combined his sporting interests with business interests while his wife Maria imputed some of the very best style and functionality. It was Maria who designed a winter cut anorak that was worn by her husband along with the entire Olympic team, combining quality, style and latest in fashion .

In 1948 Maria Bogner introduced stretch elastic pants at a walkway show and they immediately became a huge hit. This design was worn by some of the most stunning women of the stage and screen. The brand name is right now represented in a lot more than 30 countries around the globe and has formulated some of the very best design and style collections such as Sonia Bogner ladies wear, Bogner sport and Bogner women and man.

By 1972 the next generation had joined the family run firm and under the leadership of Willy Bogner subsidiaries were founded in Switzerland as well as the USA. Willy Bogner Jr took over the running of the family business in 1977 following the death of Willy Bogner Sr with Sonia being responsible for designing excellent ladies wear. This was the year that the first licensed lines appeared Bogner eyes and Bogner Parfums.

During 1986 Willy Bogner Jr was a committed entrepreneur, sportsman and film producer. He went on to win the Bavarian Film Prize and at the same time he laid down foundations for new collections which had the same name as the sports film. With the new millennium more excellent licensed lines came out along with the Silver Design Prize of the Federal Republic of Germany for Bogner Ski.

During 2010 Bogner have consistently strove towards expansion opening franchise stores in Istanbul and Kiev with more to come and still have the same passion for combining sports and fad that they began with over 75 years ago. The Bogner brand name is known the world over for providing excellent luxury and some of the very best in quality.

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